Privacy Policy

Key details

This practice Privacy Policy describes how this Dental Practice uses and protects the information you give us when you use this website.
If you provide information when using this website, it will only be used in the ways described in this Website Privacy Policy.
This Policy is updated from time to time. The latest version is published on this page.
This Website Privacy Policy was last updated on: 28/08/2018
If you have any questions about this policy, please email us or write to us.

Introduction

We gather and use patient information in order to provide products and services and to enable certain functions on this website.
We also collect information to better understand how visitors use this website and to present timely, relevant information to them online.

Website Forms

Forms on this website do collect personal data that you submit, which will be emailed with the intent to store that data on industry standard UK email hosting and practice management records for the purpose of providing you a service.

General Data Protection Regulation (GDPR) (EU) 2016/679

Our practice is Notified with the Information Commissioner’s Office (ICO).
Our Data Controller can be contacted at our practice address or by telephone with any questions you may have or details concerning the protection of your personal data.

Patient Records

Our Practice is Registered with the Care Quality Commission (CQC). Details of our Registration can be seen at www.cqc.org.uk. Our practice has to comply with the CQC data protection policy for Patient Records both offline and online.

What data we gather

We may collect your data in a variety of ways on this website. Our lawful basis for processing your data will be your explicit consent to us to do so. We may store this data indefinitely.

We may collect the following information:

  • Contact information including your email address
  • Demographic information, such as postcode.
  • Website usage data
  • Other information relevant to patient enquiries
  • Other information pertaining to special offers and surveys

How we use this data – Collecting this data helps us understand what you expect from your practice, enabling us to deliver improved products and services.


Specifically, we may use data:

  • For our own internal records
  • To transfer or share sensitive patient data with other registered dental or medical professionals
  • To improve the products and services we provide
  • To contact you in response to a specific enquiry
  • To customise the website for you
  • To send you promotional emails about products, services, offers and other things we think might be relevant to you.
  • To send you promotional mailings or to call you about products, services, offers and other things we think might be relevant to you.
  • To contact you via email, telephone or mail for research reasons.

Your individual rights – As an individual, you have the following rights in regard to the data that we collect and store:

  • The right to be informed
  • The right of access
  • The right to rectification
  • The right to erasure
  • The right to restrict processing
  • The right to data portability
  • The right to object
  • Rights in relation to automated decision making and profiling.


Should you wish to exercise any of these rights, please call or write to the practice and speak to our Data Controller or Data Protection Officer.

Cookies and how we use them

What is a cookie?
A cookie is a small file placed on your computer’s hard drive. It enables our website to identify your computer as you view different pages on our website.
Cookies allow websites and applications to store your preferences in order to present content, options or functions that are specific to you. They also enable us to see information like how many people use the website and what pages they tend to visit.
How we use cookies
We may use cookies to:

  • Analyse our web traffic using an analytics package. Aggregated usage data helps us improve the website structure, design, content and functions.
  • Identify whether you are signed in to our website. A cookie allows us to check whether you are signed in to the site.